Company Core ValuesCompany Core ValuesCompany Core ValuesCompany Core Values
  • Home
  • Meet Randy
    • Coaching
    • Speaking
  • Books
  • Decision Center
  • Quiz
  • Media
  • BLOG
    • Build Articles
    • Blend Articles
    • Maximize Articles
  • Contact

Company Core Values

Published by Randy H. Nelson

Your vision for starting your company was no doubt built on a set of values that you feel strongly about. Entrepreneurs, being the visionaries and creators that we are, are great at establishing core values— but many of us create our core values with only positive outcomes in mind.

In the excitement of a new enterprise, and amid the exuberance of early success, it’s difficult to envision the business struggling or being tempted by situations that would compromise core values.

There are many ways to see your core values tested. Certainly, it happens when one of your salespeople brings you an opportunity that is clearly in the gray zone—something that would make you money, but at the same time would compromise everything that you and your company stand for. That’s a time when you really have to stop and think about whether you’re going to take the step. But it also happens subtly, when you’re just not looking, when growth is so strong and so fast that you don’t recognize that you’ve gradually crossed the line . . . until the day comes when you can barely find your way back.

Holding On to Those Values

The best way to hold the line on your company’s core values in the face of temptation and change is to have selected values that are congruent with your personal credo. I believe this, and so do others who have addressed the subject, including Northwestern University’s Harry Kraemer. Says he, in one of his opinion pieces for Forbes, “…becoming the best kind of leader isn’t about emulating a role model or a historic figure. Rather, your leadership must be rooted in who you are and what matters most to you. When you truly know yourself and what you stand for, it is much easier to know what to do in any situation. It always comes down to doing the right thing and doing the best you can.”

So, take the time to really think about what matters most to you and how that applies to your business. Are you motivated by pride of performance, or by winning a competitive battle? Is it building a legacy that spurs you on? Are you socially or environmentally motivated? Or is it something as simple as money or fame that drives you?

These things will influence your company’s core values and predict whether they will stand the test of time.

  • Author
  • Recent Posts
Randy H. Nelson
Randy H. Nelson
Author and Serial Entrepreneur at The Decision Center
Randy H. Nelson has a long history of entrepreneurial leadership, stemming from his educational, military, and business backgrounds. He has co-founded two successful businesses and served as CEO to both. He has written books on entrepreneurship and now seeks to help entrepreneurs and CEOs everywhere through coaching, consulting, workshops and public speaking.
Randy H. Nelson
Latest posts by Randy H. Nelson (see all)
  • Moving the Needle Towards Normalcy – Vaccines, Volunteers and Health Care Professionals - March 24, 2021
  • ZOOM: Not Just for Business Anymore! - February 9, 2021
  • 3 Steps for Slowing Down, So You Can Speed Up - January 12, 2021

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Telegram (Opens in new window)

Related

Share
0
Randy H. Nelson
Randy H. Nelson
Randy H. Nelson has a long history of entrepreneurial leadership, stemming from his educational, military, and business backgrounds. He has co-founded two successful businesses and served as CEO to both. He has written books on entrepreneurship and now seeks to help entrepreneurs and CEOs everywhere through coaching, consulting, workshops and public speaking.

Related posts

Slow Down
January 12, 2021

3 Steps for Slowing Down, So You Can Speed Up


Read more
I Am Thankful to Be Buffalo Proud!
November 24, 2020

I Am Thankful to Be Buffalo Proud!


Read more
You can make a difference
October 27, 2020

Two Requests for you…in October 2020


Read more

Comments are closed.

Search Our Site

Get Chapter 1 of Both of Randy’s Bestsellers, The Second Decision and The Third Decision FREE! When you subscribe to his newsletter.

Get Randy’s Newsletter

Follow Randy

RSS
Follow by Email
Facebook
Twitter
Follow Me
LinkedIn

Randy’s Latest Articles

  • Coronavirus Covid-19 vaccination mRNA shot0
    Moving the Needle Towards Normalcy – Vaccines, Volunteers and Health Care Professionals
    March 24, 2021
  • ZOOM with friends0
    ZOOM: Not Just for Business Anymore!
    February 9, 2021

Have A Question?







    Name (required)
    Email (required)

    Message

    Tweets by @randyhnelson

    Subscribe

    Contact Randy


    (919) 333-7530
    info@randyhnelson.com

    Latest Article

    • Coronavirus Covid-19 vaccination mRNA shot0
      Moving the Needle Towards Normalcy – Vaccines, Volunteers and Health Care Professionals
      March 24, 2021

    Randy H Nelson and The Decision Center | © 2013-2020 | All Rights Reserved
    Website designed by Success by Design

    This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
    Privacy & Cookies Policy

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
    Necessary
    Always Enabled

    Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

    Non-necessary

    Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

    SAVE & ACCEPT