Company Core Values

Your vision for starting your company was no doubt built on a set of values that you feel strongly about. Entrepreneurs, being the visionaries and creators that we are, are great at establishing core values— but many of us create our core values with only positive outcomes in mind. In the excitement of a new enterprise, and amid the exuberance … Read More

COGS – nizance….What’s That??

cost of goods sold

If you’ve read my book or articles you’ll know that I’m a big believer in being in tune with your COGS, or cost of goods sold hence the term, COGSnizance. So that exactly does it mean? To make sure we’re all on the same page, I’m defining COGS as all expenses in your business, in terms of percent of revenue, … Read More

Four Types of Leader – Which One Are You?

When we talk about entrepreneurs or successful business leaders, some tend to believe that certain people are just born with those abilities or interests. I’m not one of them. I once attended a workshop for a number of entrepreneurs. As part of the event, we all took the Personality Research Form (PRF) – sharing the results as a group. This … Read More

Don’t Be Wile E. Coyote

Wile E as a Leader

“Any man can make mistakes, but only an idiot persists in his error.” Marcus Tullius Cicero We’re all familiar with the classic Looney Tunes cartoon with Wile E. Coyote and the Road Runner. The entire premise of the show is the coyote’s endless pursuit of catching the road runner. As you probably remember, the coyote never catches the roadrunner – … Read More

Why Your Vision is Critical

It’s something that is frequently referred to in business school as a part of a business plan, it’s asked of from investors before a business launches, and it is necessary in maintaining success…it’s a company’s vision. What Is a Vision? An Inc. article written by Ari Weinzweig answers this perfectly: “A vision, quite simply, is a picture of what success … Read More

Knowing and Owning Your Role

When you first start a business, chances are you’re wearing nearly every “hat” needed to run it. Once you’ve launched, there comes a point where you have to take a look at the roles you’re filling and determine which ones make sense to continue with. The following are the most common positions held by entrepreneurs – which are you currently … Read More

Two Questions You Need to Ask Yourself

“I am a drop of seawater about to enter the submarine. Explain how I turn the light on over your bed when you’re done with your work and want to read a book.” Out of context this makes no sense. But, it was one of the questions asked of me by a Navy Captain in order to earn my gold … Read More

5 Inspiring Quotes About Self-Perception for Entrepreneurial Success


“What is necessary to change a person is to change his awareness of himself.” – Abraham Maslow This addresses one big purpose in writing “The Second Decision: The Qualified Entrepreneur.” Let’s say your start-up phase was a glowing success – or, at least, it came naturally to you. Even for phenomenally popular start-ups, what you think you understand about your … Read More

How Discipline Equals Freedom


Especially for Entrepreneurs For people who never served in the military, the concept that discipline equals freedom may seem strange. Many probably think of freedom as being care-free and, perhaps, free to indulge in whatever they like.